Ayo.... How Did No Limit Sell So Many Records?

King Poetic

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Support from the south

and I also believed and I’m not sure even if the CD was shipped and not sold I think they counted it as a sale at the time back then..once again I’m not sure about it
 

JustCKing

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The South wasn't No Limit's only supporters. They actually started out West in regard to selling music. P and most of the roster is from The South, but their music was West Coast heavy until 1995. The had a huge cult following out West, but blew up mainstream once P went back home and adopted a Southern sound and style.

Also, hits didn't sell No Limit albums. No Limiy had GOAT marketing. While they had platinum successes with TRU and I'm Bout It Soundtrack, Ghetto D really set up No Limit for the monster 1998 that it had. That album featured the entire roster and all of those artists had album advertisements complete with album cover in the booklet of Ghetto D. Ghetto D went 2X platinum and eventually moved 3, so it exposed the entire roster to millions. These artists had spreads in mags and features and ads on every No Limit release. Nobody was doing that then and nobody does it now. Every album promoted the whole roster. Imagine being an artist no one has ever heard of and you're on platinum albums doing songs with Snoop.
 

Higher Tech

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The South wasn't No Limit's only supporters. They actually started out West in regard to selling music. P and most of the roster is from The South, but their music was West Coast heavy until 1995. The had a huge cult following out West, but blew up mainstream once P went back home and adopted a Southern sound and style.

Also, hits didn't sell No Limit albums. No Limiy had GOAT marketing. While they had platinum successes with TRU and I'm Bout It Soundtrack, Ghetto D really set up No Limit for the monster 1998 that it had. That album featured the entire roster and all of those artists had album advertisements complete with album cover in the booklet of Ghetto D. Ghetto D went 2X platinum and eventually moved 3, so it exposed the entire roster to millions. These artists had spreads in mags and features and ads on every No Limit release. Nobody was doing that then and nobody does it now. Every album promoted the whole roster. Imagine being an artist no one has ever heard of and you're on platinum albums doing songs with Snoop.
This was it. You couldn't buy a hip hop magazine without 4 or 5 No Limit ads. And if you weren't alive back then you can't understand the impact those magazines had. Source & XXL were like monthly bibles.
 

Jplaya2023

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No Limit Records discography - Wikipedia
:mindblown:

They never had any hit singles until 98 (and Make Em Say only reached 16)

P had every artist selling 500k minimum. But they had no cash cows :wtf:

Juvenile was with Birdman right?

So they had Silk, Mystikal and a bunch of no names.
Im trying to understand this phenomenon. The bad album covers, the mediocre MCs... how did P flip that into platinum records?
You had 2 be alive to feel that down south energy to understand.

P is a fukking genuis
 

letti cook

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"hits"/singles didnt matter with them..

i found out about No Limit because my neighbor was knocking Mia X Unladylike everyday in his front yard, speakers blasting....and damn near every car that passed was bumping some song from some album from them...and i would always hear Mystikal, not even knowing who he was at the time

then i heard Man Right Chea on the radio and got my mom to buy the album

those albums were like a gateway drug because the whole label is featuring...they were basically weekly compilations

so if P, Silkk, Cmurder, Fiend etc...are on 3-4 songs that you like...then you open the booklet and see all the "coming soon" covers, you were gonna cop regardless...you just needed to know when it dropped. damn what the single was

i didnt even know the singles for most of those albums til I got older and stumbled onto the videos.

P made those albums collectables by the way he was marketing..some stores had a whole ass No Limit section.
 
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theflyest

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Dude I was 5 in 1998

Im quite sure the numbers may have been manipulated, but you gotta understand that no limit was real hot in the streets at the time. P could put out an artist named Lil Jumpercable, with no music video, and you’d hear it EVERYWHERE.

Nolimit wasn’t a label that relied on “hits.”
 
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