If people really want to put the NBA's feet to the fire, straight up boycott the NBA.
People keep talking about what is Adam Silver going to do about it, what the fukk can he do really? He works for the owners, there's only but so much he can do but if the league as a whole started to feel the weight of our power as consumers of their brand, then shyt would change REAL FAST. That means not watching or attending any playoff games or supporting the league as a whole in any way as long as Donald Sterling is the owner of the team.
On the whole, I hope this is a wake up moment for a lot of these dudes who still have that $40 million slave mentality by which you continually remove yourself from the problems of society while simply focusing on yourself. You may make $20 million a year balling, yet have no power whatsoever ... none. I hope they grasp the magnitude of what's going on and it sparks an activation of consciousness not just in the NBA, but in professional sports as a whole..