They had the artists, but the artists weren't generating revenue like that. That's the elephantI feel like they stopped pushing their acts
Atlantic mid-late 2010’s was killing shyt
Cardi, A boogie, Kodak, Roddy, Lil Uzi, NBA YoungBoy, Burna Boy, Meg The Stallion, PnB RockThey had the artists, but the artists weren't generating revenue like that. That's the elephant
Young Thug is a perfect example. He was poppin, doing big features, and influenced a generation but none of that yielded the type of returns that would make labels happy