Atlantic Records Hitting Sour Notes with Low Sales, Game of Thrones as Execs Go to War

mson

Veteran
Supporter
Joined
Sep 10, 2012
Messages
52,864
Reputation
6,766
Daps
100,588
Reppin
NULL

Champion

#RxLife #UCF #FAMU
Joined
Jun 6, 2012
Messages
5,642
Reputation
1,110
Daps
17,798
Reppin
Chi-Town to Tampa
Right now, Atlantic — which has made it through decades with many generations of hits — is in trouble. They have just two albums in the top 50 — Charlie XCX’s “Brat” and the “Twisters” soundtrack.

Mainstay artists like Ed Sheeran and Bruno Mars have not been releasing music. At the same time, Atlantic has not been developing new artists.

Hits says the label’s biggest mistake was a $400 million investment in something called 300 Entertainment. 300 — which is all hardcore rap artists — has produced no hits and no real names.
:francis:
 

dangerranger

All Star
Joined
Jun 14, 2012
Messages
900
Reputation
295
Daps
2,774
Reppin
NULL
Yep people paying attention to “beef” while this is what they’ve been trying to divert attention from. It’s about to get ugly. The labels are in trouble.
 

ISO

Pass me the rock nikka
Joined
Mar 12, 2013
Messages
60,815
Reputation
8,147
Daps
193,727
Reppin
BX, NYC
I feel like they stopped pushing their acts

Atlantic mid-late 2010’s was killing shyt
 

Barney Rubble

Superstar
Supporter
Joined
May 3, 2012
Messages
2,825
Reputation
1,858
Daps
13,073
Reppin
NULL
lupe-lupe-fiasco.gif
 

Piff Perkins

Veteran
Joined
May 29, 2012
Messages
50,654
Reputation
18,570
Daps
275,524
Worth nothing that Shereen has been on his tour since 2022 and it doesn't end until September...2025. Each of his last few albums have been less successful than the last and there doesn't seem to be much direction or focus on further developing his career beyond just being the guy who does massive arena tours around the world. Meanwhile Bruno Mars hasn't released a solo album since 2016 and has also been stuck doing massive tours.

You'd think that the label that spawned the band that created the music tour industry as we know it today (Led Zeppelin) would understand that you have to pay your artists to get off the road and record big albums every few years. Massive, long ass tours often lead to artists becoming disillusioned with music.
 

mson

Veteran
Supporter
Joined
Sep 10, 2012
Messages
52,864
Reputation
6,766
Daps
100,588
Reppin
NULL
Sounds like Lyor got over on them. Wasn't he the one who sold 300 to them?
 
Last edited:

Awesome Wells

The Ghost of Jack Tripper
Joined
Jun 20, 2012
Messages
8,984
Reputation
2,895
Daps
27,039
Reppin
Uptown, NYC
300 is Kevin Liles' money pit.

He's been running the company for years, on the back of mad 360 deals and just basic music business shadiness. Thing is, Atlantic was doing the exact same, but they wanted to tap into 300's "urban" roster to profit, but none of the garbage they had onboard could move any units. So now all the devils are stuck with the bullsh*t they created. All the f*cked up sh*t they did at Def Jam is coming back to haunt them in karma. Serves them all right. Let them drown.
 

mson

Veteran
Supporter
Joined
Sep 10, 2012
Messages
52,864
Reputation
6,766
Daps
100,588
Reppin
NULL
300 is Kevin Liles' money pit.

He's been running the company for years, on the back of mad 360 deals and just basic music business shadiness. Thing is, Atlantic was doing the exact same, but they wanted to tap into 300's "urban" roster to profit, but none of the garbage they had onboard could move any units. So now all the devils are stuck with the bullsh*t they created. All the f*cked up sh*t they did at Def Jam is coming back to haunt them in karma. Serves them all right. Let them drown.


 
Last edited:
Top