because if I want to sit in the aisle I can sit there if I want to sit up top I can sit there. I can sit anywhere depending on who else is in the theatre. I want to sit on the right side but I get in there and there's a family sitting behind the seats I want, I'll sit on the other side etc.
assigned seating if I want a seat when I go to buy it could be sold already. I could get assigned a seat and shyt heads sitting behind me on front etc.
but I also won't go see a movie first weekend it comes out so maybe it's better for y'all die hards
but me personally, I'm not a fan