Burned Verses
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'Citadel' Is a $300 Million Disaster for Amazon
Executive-produced by the Russo brothers, this globe-trotting spy thriller stars Richard Madden and Priyanka Chopra Jonas. Too bad it’s so bland.
www.rollingstone.com
Amazon’s overall business model is in no danger, as its Prime Video streaming serviceis basically a rounding error for what’s primarily an online megastore. Nonetheless, the people behind Prime have very much put the franchise cart before the individual series horse with the new spy thriller Citadel,which even boasts some MCU blood in the form of executive producers Joe and Anthony Russo.
Anthony Russo has said that Amazon exec Jen Salke approached the brothers with the idea of launching a big, multiseries spy franchise from scratch. Citadel is just one of many planned shows set in the same fictional universe, with Italian and Indian spinoffs already in the works, while others are in development. The plan is predicated on the idea that audiences will flock not only to this first series — despite a complete lack of the kind of familiar IP that Hollywood now assumes is required for any blockbuster(*) — but then also be eager for as many related shows as Amazon can make for them. And Amazon has bet big on the idea, reportedly spending around $300 million on the show so far — including extensive reshoots after original showrunner Josh Appelbaum was replaced by Hunters creator David Weil — which would bring it in just behind Amazon’s Lord of the Rings: The Rings of Power on the list of the costliest series ever produced.
(*) Iron Man wasn’t nearly as well-known as Spider-Man or the X-Men when the first movie came out, but at least some of the moviegoing audience was aware of him.
There is so much presumption involved here than even a transcendent television show could likely justify. And unfortunately, Citadel falls far, far short of transcendence, or even goodness. It is bland, generic, and almost shockingly cheap-looking, given the price tag. There are some minor charms, including the chance to watch stars Priyanka Chopra Jonas and Richard Madden look glamorous together, as well as the usual reliability of supporting players Stanley Tucci and Lesley Manville, so it’s not all bad. But it’s staggering to look at the finished product and understand why Amazon thought that this would be the start of an exponentially lucrative collection of projects.
Prime Video’s Citadel is a multilevel marketing scheme disguised as a show
Amazon Video’s Citadel, starring Game of Thrones’ Richard Madden and Priyanka Chopra Jonas of The Matrix Resurrections, is supposed to be the start of a mega-franchise. Unfortunately, it’s barely a show.
www.polygon.com
It’s not apparent from the first couple of episodes streaming on Prime Video, nor in their promotion, but Citadel is the first volley in what’s meant to be an international TV mega-franchise. Citadelis the flagship show, about super spies Mason Kane (Game of Thrones’ Richard Madden) and Nadia Sinh (Priyanka Chopra Jonas of Bollywood and Quanticofame) teaming up to save the world from certain doom. Down the pipeline there will be other international versions of Citadel, each with its own cast and plot, but all set in the same universe. Again: There’s just about no evidence for this in the first three of Citadel’s six episodes, but it’s very important to know if there’s any hope to understand what you’re watching.
More evidence can be found for Citadel’s troubled production, where behind-the-scenes turmoil caused costs to balloon, fights over creative direction, and eight hourlong episodes to be trimmed down to six 40-minute ones, two of which premiere on Friday. The resulting show isn’t incoherent, but it is haphazard — the narrative flashes backward and forward, characters constantly announce to each other who they are, and cliffhangers tease “twists” that were obvious from minute one.