Totally think Alicia Fox would be entertaining if we got more of her backstage. She's hilarious IMO. Like someone mentioned before, she has a sense of comedic timing and that's something you don't come across in the E in general.
Back when they had content on the WWE app, they did a whole storyline where Alicia was stalking Tom Phillips. It was pretty funny.
Then she had her post match freak outs for a couple weeks that people were getting into. There's actually a lot of potential in the "Crazy Alicia Fox" character. You could definitely book her as a credible midcard level heel vs Sasha Banks (who she has a lot of chemistry with) or Bayley. Just add some "darker" elements to it. She could make voodoo dolls of them or stalk them before randomly attacking them in the parking lot. shyt like that.
And if merch is an issue, make a shirt that says "Crazy like a Fox" on the front and put some ugly ass logo on the back once she gets over.
I do think they see something in Alicia. They've given her opportunities; certainly more than a lot of people get. I think she's one of those talents that just has to start making noise and standing up for herself. It worked for Naomi, and to a lesser extent, it's currently working for Emma.