Oddly enough, be it WWE or AEW, Memes ARE the culture now with a Internet-dominated age. They are what is relevant, what is hip as our society is Online. So if the TV ratings are down, which they should be because of more channels to watch and streaming services, then Wrestling companies should embrace memes.
Now not to say they should artificially create them for views, but utilize fan engagements with their product.
Sort of like using a real injury as part of a storyline feud when they come back.
That's what the WWE is trying with their constant camera cuts to the crowd to create another Miz girl or shocked Undertaker fan. It's annoying