Yeah obviously, that’s how the music industry works. It’s market economics, there’s a term called recuperation: “the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed and commodified within media and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective. More broadly, it may refer to the cultural appropriation of any subversive works or ideas by mainstream culture.”
They milk a new trend for all its worth, then once it becomes flabbynsick, they find a new artist. Usually the most brazenly extroverted they can find to act as a spokesperson: Tupac, Kurt Cobain back in the day. 50 cent, OF, and now of course all the social media rappers that literally instigate beef online more than putting out actual music.
Then once that spokesmodel has given everyone a style to run with, the industry ends their career by bringing up all the old shyt they used to do and has the media ruin their reputation and shyt on their new music. That way, they can bring in a whole crop of copycat artists that are far easier to control than just the single artist who set the trend.
That’s why if you want longevity in the industry, you have to be a chameleon and just constantly put out new styles for people to steal. That’s what David Bowie and Madonna and Lady Gaga types do, just be new all the time and never let their style get played out.