thernbroom
Superstar
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And now you've been working with Drake for over four years. How did you get hooked up with him?
The call came into my colleague, Jan Smith, at Jan Smith Studios. At the time, Jan was on the road with Justin Bieber. She had also worked with Keri Hilson, whose team also managed Drake at the time. They called her because Drake was about to do his first tour and he needed someone to prep him. It's amazing that some labels/teams will send out artists without any training, even if they've never even played hole-in-the-wall bars. But they were smart enough to bring someone in.
So, Jan sent me to Toronto where they were doing rehearsals. I think I was supposed to be there for three to five days. I felt a bit of trepidation, because, Jia, here's the real truth: rappers only come to us when they already have vocal damage, and it's kind of too late to help. And going in, you don't know who wanted you there, the artist or the management team. You don't know if they're going to fight it.
So I show up early and the band is drilling me with questions. What are you going to do? What are you going to do to him? I start talking to them about health stuff, and they're like, He loves his sweet tea. You're never going to get him to give up his sweet tea.
Then Drake walks in with his posse. You know how rappers never go anywhere without a big group of people. And he stuck his arms straight out and gave me a big hug and that was it.
That was it!
You know, Drake is so funny. Later on he was like, "I looked at you and I just knew I was going to love you." He is exactly what you see. People say he's corny, or he can't be that nice, he can't be so sweet. But I can tell you, he was raised by his mother and his grandmother. He's had strong love from strong females. And we just totally connected. Maybe because he was an actor, I don't know—
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He was open to taking direction.
Exactly. She's here to help me. After that first session, he just kept stretching it out. It went to seven days, and then past that into the tour.
Is this Thank Me Later Drake? Earlier?
It was the mixtape, So Far Gone, and he was already pretty huge. On our first session, I told him that my goal was to make him a singer who raps, not a rapper who sings. I know Drake loves rapping, that's his first love. But the road is just littered with rappers who sing. They all try it. If you love music, you love singing, but not everyone succeeds.
So on that first tour, we're on the road, and Cortez Bryant, Lil Wayne's manager, comes up to me and says, "Drake told me you changed his life." I just started laughing. He said that? But what I do think I did, honestly, was that I was the first person who treated Drake like a professional singer. I said, "Here's the deal. You have to change your diet. You're heading out on tour in the spring and not thinking about your asthma or your allergies. You've got to take care of yourself too. Let's focus on helping you do your job."
What was your first impression of Drake's voice? What was it like, technically?
Well, obviously I'd done my research. He was blowing up, so I was like, let me listen to this and figure out what people are loving about this kid. What I found in those recordings was that he has the most comfortable voice. It wasn't showy, and it had a very nice tone: it sounded so conversational. He wasn't singing at you, but singing to you. A lot of singers overdo it, try to bombast you, but Drake doesn't. And the average person can sing Drake's songs, and that's part of what they love.
One thing we worked on right away was his live sound—he had this tone that he didn't use in his recordings, this thin tone to make the sound cut. It was whiny-sounding to me. Actually, once I said, "You sound like an uptight white Jewish dude!" He started laughing really hard and later on, I was so embarrassed, because I found out he was Jewish. But he was just trying to get the sound out and make an impact. He was worried it wouldn't sound cool enough or hit hard enough live.
Part of the problem was his approach physically. He'd be bending over to the floor and doing all of this crazy stuff and I'd be like, "What are you doing? Your diaphragm is totally curled over." We talked a lot about body structure, too. It's important for every singer. It's not rocket science, but you have to understand the body. From there we worked to bring out that natural, dark, strong color in his tone that he uses so well, now. We grounded his sound. Made him support more from the diaphragm and the lower abs.
How did you deal with translating that to tour life?
The first tour, honey—I was horrified. This major rapper was onstage just screaming at Drake and I remember Drake turning around on stage to look at me, and I tried to hide it, but my face must have been horrified. Let me tell you, rappers are the most underserved artists in our industry, and they are grossing the biggest bucks! They desperately need coaching. They come out and it's like four of them, all yelling! All yelling the same thing. They're not even yelling different bars. They're not even layering themselves. They're not even yelling the right pitches. They're yelling the lead vocal up the octave and they sound like some random dude in a basement screaming along to their own songs. Like bad karaoke. Not like the artists they are.
It just sounds horrible. But then again, if you don't know what you're doing, you do need three other dudes to do it along with you.
The year we did the Club Paradise tour, we had J. Cole, Waka Flocka, Meek Mill, French Montana, and it was just amazing and crazy. I think the other acts changed some, watching Drake. I loved watching the evolution of all of the artists that summer. It was dope.
What about after the show, when it's the after party?
The tour itself is already so intense, you know: that first tour, Drake was doing a 60-minute set, we didn't even have an opener, he's sleeping on a tour bus, eating crappy food, and he was recording his album. But he's still got to go to the after parties. So, I went out with him the first two nights on tour to help him learn how to manage that on the road. These club owners were sending out thousand-dollar bottles of champagne. Drake's the biggest sweetheart, and he's cool with me just standing in the VIP area with him. Unfortunately, everyone thinks I'm his mom, not someone there as a professional.
Hahaha. Oh my god.