The sheer quantity of talent in the WWE and all they book is rematches between the same 20-30 or so core people. Outside of those core people, you can have a match or a series of matches and then not appear on a main show for months at a time. They dilute their stories, their talent, and their titles so thinly that nothing is over, nothing progresses, and nothing matters. These shows is really not supposed to be good, and its a wonder why anyone keeps watching this.
Consuming WWE is like consuming ramen noodles every day as a college student. You desperately want to eat something else, but the ramen is cheap, available, and in such abundance you can't help but continue to eat this shyt while hating yourself.