when you really think about the whole "Cody" name thing with WWE, it's very telling of how insecure, selfish, and petty Vince can be. Now I know it's easy to hate on WWE for whatever reason and quite frankly most of the time the fans are wrong. WWE is a business at the end of the day.
with that said, in this situation it is extremely wrong and not "good business" as Vince or his lawyers would say. It would be completely different if WWE created the name of the wrestler and would not allow them to use it outside of WWE. some may disagree, but that is just good business.
However, Dusty Rhodes was a wrestling legend long before Vince had him and for Vince not to turn a blind eye and allow his son to use that last name is not "good business", it's selfish and shameful.