Hey. Hey Cole. Don't call it a 'persona'. Call it a mindstate. A mentality. Something that isn't literally saying 'HE'S PLAYING A CHARACTER, GUYS' to anyone who understands English. It undermines anyone who loses to the guy acting in your fake combat entertainment world where everyone is already acting... but it also undermines him, because it makes people wonder 'why would he ever not be the Demon if this persona takes him to another level than his default personality?'
I hate when people who make their living from words are bad at them.