Honestly...they are all kinda heelish right now.
Team Bad might be more solid heelish, but...just listen to the way Team PCB was talking during that interview.
Team Bella seems like they switch it up at will...hell, sometimes between individuals. Brie is out here doing Yes Kicks while Alicia Fox is bouncing around in animal prints....
The in ring Divas product has certainly evolved tremendously, and maybe that's all we can ask for. But make no mistake, the storytelling and characterization is just as bad as ever.