I like how MJF’s explanation for turning heel is because of the fans abandoning him after losing to Joe when he reluctantly opened up to them.
Been a while since we’ve seen that as motivation for a heel turn. Will actually make his typical cheap heat tactics fit perfectly in line with his reason for turning heel and gives him new material to explore.
Will make it easier to keep the heat too because who wants to cheer for a man that hates you and wants to take away everything you like?