I agree his face turn with evoultion was stupid no build up or anything. He beat Chris Benoit for the belt and,had triple h turn on him the next night. How did they think fans would react to him being hated for years just to turn him face in the blink of a eye.It's probably because: A. they botched his post-exile of Evolution push, B. they were trying to make him Cena's equal and eternal rival in which we didn't care about most of their matches, and C. he never really became a household name like guys like Cena and Punk.