In the segment-by-segment, C.M. Punk vs. Kane vs. Daniel Bryan lost 30,000 viewers from start-to-finish, which is actually a lot better than the usual drop as the migrating viewer pattern is watch the opening interview and come back at the top of the hour. The opening segment was down a little opening with the match instead of the usual set-up interviews. But they kept the audience better and overall. The new format for the week was a plus. Big Show vs. Brodus Clay gained 50,000 viewers. Santino Marella vs. Jack Swagger for the U.S. title lost 167,000 viewers, but I’d even consider that successful given how Swagger has been booked. The John Cena interview and return of Chris Jericho gained 803,000 viewers, which is way up from the usual top of the hour growth level this year, doing a 3.69 quarter. However, Sycho Sid’s return with Heath Slater was not the success the Vader segment was, losing 607,000 viewers. Alberto Del Rio vs. Dolph Ziggler in a pole match gained 202,000 viewers. The Divas swimsuit Battle Royal lost 238,000 viewers. That segment done most summers is usually a ratings winner, and usually it’s just filler as opposed to having a woman (A.J.) who they are building around and the comedy spots with Vickie. The Cena vs. Jericho main event gained 567,000 viewers to a 3.57 overrun.
As far as Cena vs. Jericho and the main event gain, it went from 2.8 to 2.9 in Boys 12-17, 2.8 to 3.1 in Males 18-49, 1.0 to 1.3 in teenage girls and stayed at 1.0 for Women 18-49.
Yes, let's continue to put stock into these ratings