It's wild man. the only thing they've changed in 10 years is production value and the network and NXT's revolution. But the whole thing is just really really stagnant
Nothing is going to change unless the McMahons sell the company. I hate it when wrestling people say they don't need writers and they'll always need former wrestlers to create stories and to lay out matches, and that you need to be in the business to get the business but viewership numbers have declined every year since 2001 and the average median age of their viewers have gotten older every year
I think there's a lot of exciting places you can take this roster, and there's a lot you can still do even with the PG rating...but we'll always get the same stories and presentation