They booked that bloated fukk Jericho as their inaugural heavyweight champ. Their second and current champ is Dean Ambrose (who has been a flop). They treated Jack Swagger’s debut as if it were a Lex Luger at mall of America moment. Of course, the marks in the building and here in TSC treated it as such but what has he done since? Jack shyt. They brought in Luke Harper as the second coming of Christ. They thought Matt Hardy was gonna move the needle. They’ve brought in Jake the Snake, Arn Anderson, Tully Blanchard, etc.
The problem with putting ex-WWE guys in the top spots is when you put a guy who didn't matter in another company and treat him like a big deal right away. Jericho was a multi time world champ in WWE, and WWE themselves swear that WCW were idiots for not making him a top guy. Mox was an upper midcarder that was as over as most main event guys for most of his WWE run.
This is different. Brodie Lee is just a guy smarks have said is underrated and that they like. He's never actually been over and they just gave him a PPV title match. A $50 PPV title match in 2020.