Came out of hiding after a general consensus unlistenable album with very little replay value due to having no type of bops (mr. morale) just to get at the biggest rapper in the game and have like 4-5 months of buzz
goes back into hiding, until a super bowl is announced (which boosts streams)...Super bowl is also the week before or after the grammy's...theres 2 ways they can go from here: 1) they could either put out an album now while still in grammy timeline, and win the grammy due to his industry ties (kendrick just opened his mouth....someone hand him his grammy right now
) and then get on stage a week after the super bowl and talk all the "im for the culture" stuff... or 2) they could wait to drop the album til around the super bowl to have a boost and inflated numbers to brag about, while picking up some grammy for "not like us" due to his industry ties...regardless it's a foregone conclusion the glazing for kendrick is going to be at an all time high the week of and after the Super bowl...isn't it sad that we can predict this?
I admit..it's a smart business move..but it's so forced, it's cringeworthy...I thought hip hop was supposed to be organic? I thought we were supposed to rebel against the system? Kendrick is being used to push a narrative, a true definition of an industry plant
The only other album I think of that had a more nasty rollout was "life of pablo"
Do we agree this may go down as one of the most forced and planted album roll outs of all time? What were some other album rollouts that you view as nasty work?