The company’s been doing their best business in forever for the past 3 years on the back of Roman & The Bloodline who are heels though.Real heels dont draw momey like him though..lol. Odd perception. When he walked to the rimg smiling the night after Survivor Series 98 as the crowd chanted Rocky Sucks over his theme...was he a real heel?
And yeah he was for a couple weeks….Then he started playing both sides like he is now.
Even in 03 Rock never actually wanted to be the type of heel that gets booed. He even says so in his documentary. This one & the dvd set: