Yeah….Just still dont make sense trying to make MJF the heel after what Cole did him
It's worked though. The problem with MJF is his arc was always leading to winning the belt and ruling over AEW as a heel, but when he finally did it just didn't hit due to booking. He somehow felt less powerful/important when he was the champ than he did in 2021.
The stuff he's doing now is low stakes but it's working and entertaining at least