The part people overlook when they blame
everything on booking is that the talent level in WWE is kinda lacking.
Not from a technical standpoint because guys like Owens, Rollins, Reigns etc. are good to great in-ring. But there's a lack of that larger-than-life star quality that guys like Lesnar, Goldberg, Rock, hell even a Batista possess. I don't see anyone on the roster with that kind of potential even if Martin Scorsese had the book tbh.
Booking isn't the be all and end all. Jericho came back taking L's left right and centre but knows how to get over. Now he's the most over guy on Raw. A boring guy like Cesaro could go 150-0 with all 150 being 5 star matches and he wouldn't be as over as Goldberg. The talent should be looking in the mirror. Bad booking isn't the only reason none of them are on that level with the stars of the past.
A genuinely great talent come like AJ comes in and immediately these younger guys like Owens, Rollins, etc looking kinda
in the light despite AJ being 5'9 and pushing 40.