Holm easily did more numbers than Wilder.
A card in UFC on FOX: Holm vs Shevshenko averaged 2.97 million vs Wilder's 1.8 million average for his card. And a 1.1 rating in the key demo (18-49) compared to a 0.4 for Wilder's card. The Holm card peaked at almost 4.7 million. Can't find what Wilder's card peaked at, but it did an average of 2.54 million during the main event.
UFC on FOX 20 TV Ratings Peak with 4.687 Million Viewers for Main Event
Wasn't Crawford/Postol expected to flop badly in terms of buys, why did they put in on PPV?
Wilder's isn't popular, like Tyson Fury or Wladmir
Boxing is a world wide sport, its not built around American Television like UFC
UFC the brand is popular in United States not MMA, anything MMA outside of UFC won't draw any numbers, because they don't have a TV brand
Boxing just came back to free TV. It thrived for decades without even being shown on free TV, so the number argument is dumb, because boxing doesn't need TV to generate money.
I told Zuffa was jumping ship and you didn't believe it, they left a sinking ship for the new owners and made out like bandits, it's only downhill from here.