Another day, another musician gets his own sneaker endorsement. The latest to join the group—which includes Kanye West, A$AP Ferg, Big Sean, 2 Chainz, and Pusha T for adidas, Kendrick Lamar and Cam’ron for Reebok, and Rihanna for Puma—is Future and Reebok, which feels the most forced out of the bunch.
Don’t get me wrong, Future is one of the biggest rappers in the game right now. But when you see him—his love for high-fashion sneakers, rapping about “Jumpman,” and Gucci flip-flops—do you think, “Man, he’s the perfect candidate to represent Reebok”? Probably not.