It appears that the WWE and 2K are five year business partners minimum, with Yukes being retained to develop the game which will release this fall. In a release sent to ESPN today, it appears 2K's work on NBA 2K is what impressed WWE officials the most. When 2K officials were approached, they saw a similar type of fit for WWE in their gaming lineup.
Weve looked at the WWE franchise with respect for a long time, said Jason Argent, 2K Sports vice president of marketing. There are a lot of similarities that we see, from the size of the franchise to the demographics of the franchise, and they fit in very well with what weve done with NBA in terms of development and marketing. We thought we could add tremendous value right off the bat and down the road. Were super excited to get an agreement in place.
2K will be using Yukes this year in conjunction with the team at Visual Concepts and gradually, over time, they'll be having Visual Concepts take over control of development of the game.
Added Argent: Everything that weve done with NBA is what were trying to contribute to WWE. So the growth that youve see in the NBA franchise from the authenticity in the game to the excitement of the marketing that surrounds it is all something we expect to add to the franchise. Were going to create one hell of a video game franchise.