Society teaches women from birth that everything in life comes to the woman who has the best looking hair/skin/clothes/figure... because it will attract the men that will give it to them.
Society then dictates at any given moment what the best is.
this makes a lot of women either subconsciously or overtly insecure about what the next woman's natural or material shyt is like at any given moment.
I personally know THREE women who are extremely jealous of their daughters because of this bullshyt, and have ruined their lives at any and every turn because of it.
It's all a marketing scheme to get women to buy more shyt. Create a problem, sell easy solutions to said problems.
All of this shyt is just games, smoke and mirrors.
edit: and the first stage is teaching a woman that she is never wrong.