Why do film studios like to release lower budgeted movie against a High budget superhero/franchise?

[Mr. Manhattan]

Like they really gonna release this romance comedy drama against Marvel films or Star Wars etc just so it can flop
someone fill me in at the workings of these companies

 

[Luke Cage]

In before someone tries to compare this thread flopping to the romance comedy in the OP.

 

[Rekkapryde]

To attract another crowd/consumer

 

[AnonymityX1000]

Not everyone is into blockbusters, so they are offering an alternative if you don't want to see the big movie. Plus, if you put your blockbuster vs a rival studios you could lose a lot of money if the majority of the audience picks your competition over your movie.

 

[Mr. Manhattan]

In before someone tries to compare this thread flopping to the romance comedy in the OP.

I want answers mothafuker idgaf about the thread flopping

 

[Devilinurear]

Like they really gonna release this romance comedy drama against Marvel films or Star Wars etc just so it can flop
someone fill me in at the workings of these companies

Sometimes the blockbuster is sold out. Sometimes the blockbuster is whack. And movie theater's like having a variety.

 

[Notorious 1 E.Y.E.]

sometimes to hide that its a trash movie
sometimes because theyre not fighting for the same demo

 

[Tasha And]

To attract another crowd/consumer

This. Counter-programming is a thing.

Girls Trip is a good example of it too. Was released two week after Spider-man, the week after Planet of the Apes and the same week as Dunkirk and Valerian, and I erroneously thought that would be a horrible idea instead of releasing it in February or March. Shows what I know, Girls Trip smashed and showed there were people that wanted to see something other than super hero shyt, war movies, or sci-fi flicks.

 

[Sghost597]

Dem Tax write off

 

[Geek Nasty]

I’d say the smartest time to release a chick flick is when a big comic movie releases. YOu want to be the “other’ choice when all the competitors for the comic movie crowd are scared away from that release date.

 

[FromStLouis]

The Rom-Coms are usually distributed under a subsidiary of the big movie studios anyway so in the end, as long as the blockbusters perform, they can take a risk on a low budget movie.

Universal put out Girls Trip, Get Out, and Fast 8 last year. It's all the same pie.

 

[FlyRy]

Counterprogramming worked great for Jumanji and The Greatest showman. Which both opened up 5 days after The Last Jedi