X-Men made a nice splash.
But Spider-Man set CBMs in motion full throttle.
-Arguably the best opening theme in CBMs to this day.
-The "spider kiss."
-"With great power, comes great responsibility." If I have to explain, you don't belong in the discussion. IIRC, the only thing in media mimicked more back then was The Matrix's slow motion effect. Felt like a running gag after awhile.
Plus it was fukkin SpiderMan on the big screen for the first time.
Marvel's most popular character showed out and the rest was history.
Remember seeing it with my pops like it was yesterday.