Running places they usually don't to make those places feel like they
have to show up. One to get them to come back, and two because they might not have another chance.
Manufacturing desperation. Because once the people are there, you don't even have to make a good show. They'll trick themselves into thinking they liked it because of the rarity and sunken cost fallacy. Eventually these companies won't even bother trying with the wrestling - it's all just commodification of hype generation. Make people think something matters, even if it don't.
That draws money.
Oh. Also apparently CM Punk in anno domini 2023
...Man earth ain't been the same since 2016. Whole planet written like a show that ran out of ideas 3 years ago but have a network contract for another 3 and they just doing shyt