You have to tailor your resume to every job, even if its the same type of job. People miss this fundamental mistake qnd its why a lot of people dont get as many call backs as they should.
Your in a precarious position because you have no education and no experience. Your best bet is to explain why you personally want that job, what traits that you have that will make you successful at that job, and why you want to work for that company. Also explain if you get your job, what you plan to do to strengthen your role within that company; ie what you plan to study and accomplish shorty after arriving at said company.