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Why WWE’s Women Aren’t Drawing
Internalised sexism is a real thing. There is no escaping this.
Say Paul Rudd, Seth Rogen, Simon Pegg and Sean William Scott led the cast of the Ghostbusters reboot of 2016. This film doesn’t bomb at the box office. This film isn’t protested as a woke gimmick, as if male-led films should exist as the default. In 1994, Hole released the seminal album ‘Live Through This’. Drenched in fierce, feminine energy, it was a vital record, a defiant call-to-arms that could only have been written by a woman raging, passionately, at her place in the world. Only, Kurt Cobain apparently wrote it for her; this patently bullsh*t conspiracy theory gained traction because, to many, a woman couldn’t possibly have recorded such a masterpiece.
Pop culture is almost defined by misogyny.
This inherent misogyny doesn’t just exist; WWE for years massaged it, and WWE does to this day, involuntarily. Even without considering the stench accrued by bra and panties matches, two minute matches, and portrayals of bytchy, manipulative shrews, this internalised sexism is writ large on WWE television now. In 2017, during which the Revolution was in full swing, Alexa Bliss via the writing staff wrote off Mickie James as an “old lady”. She was 38 at the time. Younger than AJ Styles, but he was a man, of course, so Jinder Mahal was never going to use that for heat. In WWE, even in 2019, no matter what aggressive bullsh*t Stephanie McMahon screeches—and this desperate, anti-premium marketing does not help, incidentally—is guilty.
The company ages its women in what might as well be dog years.
This isn’t specific to WWE and its myopic male writing staff. It's a message the audience is very receptive to.
Here’s an exercise: look up any former Diva on YouTube, and scan the comments section. We’ll start with Sable. Type ‘Sable WWE’. The first result generated is ‘WWE SmackDown | Sable Invitational Bikini Contest’. Comment: “Torrie got the fat ass [three love eyes emojis].”
Now try Sunny. You’ll find ‘Sunny tribute. Amazing’. One commenter paid additional tribute to her by writing “She has such a beautiful face, very nice features and shape. But, beauty fades, for everyone, at some point”. A user named Desstrik wrote this, and we’re quite sure he didn’t mourn the Undertaker’s hairline on his tribute video.
Now try Torrie Wilson. Her Lingerie Showdown against Dawn Marie (2,198,677 views) yields the following: “Alexa couldn’t touch them if her ass was on fire,” and, less inexplicably, “Back when wrestling still hot!!!” Now we’re very lucky even Alexa shows some booty.”
Women are sexual objects to these people: Then. Now. Forever.
WWE’s official clip—‘Alexa Bliss is rudely interrupted in her dressing room, Jan. 14’—is currently on 6.5M views. It’s an eye-watering stat, but that’s not the body part WWE aims to lubricate, is it? In contrast, from the same show, 'Ronda Rousey & Sasha Banks Vs. Nia Jax & Tamina' has generated a mere 584,160 views. But Tamina is boring, you may protest. So is Baron Corbin, per consensus, and his segment drew 1,719,882. We can’t for the purposes of comparison bring up the data on ‘Baron Corbin hides from Braun Strowman in the shower’, because, obviously, such a segment does not exist. And if you don’t know why that Alexa Bliss segment didn’t carry over to the next week, it is because the people who watched it got what they needed in a matter of seconds.
“A Moment of Bliss”, indeed.
If some women are sex objects again, when they’re young and fresh and untainted by age, of course, what are these other women good for, exactly? We have the men for the actual wrestling, Christ. Give us a break with this PC bullsh*t, etc. etc. Of course, there are several mitigating factors at play—content fatigue, counterproductive writing, a general pattern of decline not quite exclusive to gender—but under WWE’s umbrella, there is no prestige attached to women’s wrestling, nor any nostalgia. There's no substance yet, no cachet.
Jim Ross spoke on Busted Open radio recently. He said “And you can quote me on this d*mn statement, if Ronda’s not on the roster, there’s not a chance in hell a female headlines WrestleMania and closes the show”.
You only need follow Ross on Twitter to realise what he thinks women are good for, and until WWE translates marketing into action, and don’t undermine the cause, we know what they think women are good for, too.
http://whatculture.com/wwe/why-wwe-s-women-aren-t-drawing?page=4