Weight-loss drugs like Ozempic and Wegovy are causing people to spend less at the grocery store: study

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Weight-loss drugs are taking a big bite out of the food business.

People taking meds like Ozempic, Mounjaro and Wegovy — originally developed to treat Type 2 diabetes — spend less on groceries and have a healthier assortment in their basket, according to a new study on shopping behaviors by analytics firm Grocery Doppio.

This is because their appetites have shrunk and their taste buds have changed.

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Hand holding a potato chip over an open bag of chips.
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People taking meds like Ozempic, Mounjaro and Wegovy spend less on groceries and have a healthier assortment in their basket, according to a new study. Getty Images
The biggest losers are snacks and confectionery makers, which saw people on weight-loss meds buy 52% less of their products.

They also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods.

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Conversely, weight-drug consumers increased their purchases of healthy foods like lean proteins.

Lauren Cobello, a Syracuse-based publicist, who has lost 45 pounds in six months while taking a generic version of Zepbound called Tirzepatide, said her “shopping habits have changed drastically.”

A white man with white hair and glasses dressed in all black and a shopping basekt on his arm shops in a grocery store.
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People on weight-loss drugs also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods. Getty Images
She has protein shakes for breakfast and lunch and eats a high-protein dinner.





 
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