Weight-loss drugs are taking a big bite out of the food business.
People taking meds like Ozempic, Mounjaro and Wegovy — originally developed to treat Type 2 diabetes — spend less on groceries and have a healthier assortment in their basket, according to a new study on shopping behaviors by analytics firm Grocery Doppio.
This is because their appetites have shrunk and their taste buds have changed.
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People taking meds like Ozempic, Mounjaro and Wegovy spend less on groceries and have a healthier assortment in their basket, according to a new study. Getty Images
The biggest losers are snacks and confectionery makers, which saw people on weight-loss meds buy 52% less of their products.
They also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods.
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Conversely, weight-drug consumers increased their purchases of healthy foods like lean proteins.
Lauren Cobello, a Syracuse-based publicist, who has lost 45 pounds in six months while taking a generic version of Zepbound called Tirzepatide, said her “shopping habits have changed drastically.”
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People on weight-loss drugs also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods. Getty Images
She has protein shakes for breakfast and lunch and eats a high-protein dinner.
People taking meds like Ozempic, Mounjaro and Wegovy — originally developed to treat Type 2 diabetes — spend less on groceries and have a healthier assortment in their basket, according to a new study on shopping behaviors by analytics firm Grocery Doppio.
This is because their appetites have shrunk and their taste buds have changed.
Advertisement
People taking meds like Ozempic, Mounjaro and Wegovy spend less on groceries and have a healthier assortment in their basket, according to a new study. Getty Images
The biggest losers are snacks and confectionery makers, which saw people on weight-loss meds buy 52% less of their products.
They also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods.
Advertisement
Conversely, weight-drug consumers increased their purchases of healthy foods like lean proteins.
Lauren Cobello, a Syracuse-based publicist, who has lost 45 pounds in six months while taking a generic version of Zepbound called Tirzepatide, said her “shopping habits have changed drastically.”
People on weight-loss drugs also purchased 47% less baked goods; 28% less soda and sugary beverages; 17% less booze; and 13% less processed foods. Getty Images
She has protein shakes for breakfast and lunch and eats a high-protein dinner.
Weight-loss drugs like Ozempic and Wegovy are causing people to spend less at the grocery store: study
People taking weight-loss drugs are spending less on groceries because their appetites have shrunk, according to a new study on shopping behaviors by Grocery Doppio, a data analytics firm.
nypost.com