Warner Bros. regroups on PR for 'TDKR' - Entertainment News, Film News, Media - Variety
For the first time since 9/11, a national tragedy forced Hollywood into crisis-management decisions that upended long-established plans for a high-profile release.
In the hours after a gunman's rampage at a Colorado movietheater left 12 dead and more than 50 wounded, Warner Bros. canceled international premiere events for "The Dark Knight Rises." TV spots for the pic on its opening weekend disappeared from the airwaves on Friday as news outlets went wall to wall with coverage of the killings in Aurora, Colo.
And the studio moved swiftly Friday to pull from exhibs and online outlets the trailer for "Gangster Squad," a period drama that featured a scene in which agents spray machine-gun fire into a crowded movie theater from behind the screen. Given the eerie association created by the Aurora shootings, Warner Bros. has since decided to remove the scene from the film, which opens Sept. 7, and is putting reshoot plans into motion, a source with knowledge of the situation told Variety. Warner Bros. would not comment.
Apparently it's the CLIMAX of the god damn movie too...........