Deezay
All Star
Jeff Nobbs from Extrabux provided some interesting insight on buying habits and marketing trends when it comes to purchasing goods online. He also breaks down why it's cheaper to buy video games, accessories and consoles on a Monday as opposed to buying products on a Friday, where you could be paying up to 15% more.
The data comes courtesy of a brief research packet called Best Days of the Week to Shop Online. As indicated in the chart below, according to the data most new games available online are estimated total out at $67.17 where-as those same games will go for $70.19 by the end of the week.
If it seems like bollocks, think again. According to Forrester Research analyst and leading ecommerce expert Sucharita Mulpuru...
"On weekends, when employees in charge of monitoring prices are off work, computer algorithms actually take over most pricing decisions. Many major online electronics retailers have their own pricing algorithms and these programs compete with each other for lower prices.
If Retailer A lowers its price, Retailer Bs program will take note of the price drop and automatically lower its price just slightly below Retailer As price. For this reason, although prices are not as low as early in the week, when manufacturer discounts help drive down costs, computers and electronics are typically less expensive on Saturdays and Sundays than on Thursdays and Fridays"
I'm sure most big publishers would hate for gamers to adopt this kind of scrutiny when purchasing games because realistically, in the retail chain market, one week is the difference between a new game sale and a used game sale.
Some gamers who wait just one week are not only potentially getting the game, accessory or console cheaper by using Nobbs' method of purchasing over the weekend, but there's also the likelihood that a used version of that game will also already be available. Combining those kind of purchasing techniques together might save you a few extra bucks if you plan on being a first-adopter for a highly anticipated game, accessory or home entertainment console.
The data comes courtesy of Extrabux.com.
