Twitch tells US Army to stop sharing fake prize giveaways that sent users to recruitment page
Twitch tells US Army to stop sharing fake prize giveaways that sent users to recruitment page
The bait-and-switch tactic promised viewers an Xbox Elite Series 2 controller
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The US Army has its own esports team comprised of active-duty soldiers.
Image: U.S. Army Esports / Facebook
Twitch has intervened to stop the US Army using fake prize giveaways on its esports channel to redirect viewers to army recruitment pages.
The practice was brought to light by a report from The Nation on the use of esports as a recruitment tool by the American military. The US Army, Navy, and Air Force all field esports teams comprised of active and reserve personnel who stream on Twitch and chat with young viewers about life, video games, and the opportunities afforded by military service.
“Esports is just an avenue to start a conversation,” Major-General Frank Muth, head of the army’s recruiting command, told ThinkTech Hawaii recently. “We go out there and we have a shared passion for esports ... and it naturally devolves into a conversation, ‘What do you do?’, ‘I’m in the army.’”
“THIS PROMOTION DID NOT COMPLY WITH OUR TERMS, AND WE HAVE REQUIRED THEM TO REMOVE IT.”
This outreach included automated links dropped into the army’s stream chat that told viewers they could win an Xbox Elite Series 2 controller in a “giveaway.” But when anyone clicked the link, says The Nation, they were directed to “a recruiting form with no additional mention of a contest, odds, total number of winners, or when a drawing will occur.”
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Twitch tells US Army to stop sharing fake prize giveaways that sent users to recruitment page
The bait-and-switch tactic promised viewers an Xbox Elite Series 2 controller
- By James Vincent
- on July 17, 2020 5:22 am
The US Army has its own esports team comprised of active-duty soldiers.
Image: U.S. Army Esports / Facebook
Twitch has intervened to stop the US Army using fake prize giveaways on its esports channel to redirect viewers to army recruitment pages.
The practice was brought to light by a report from The Nation on the use of esports as a recruitment tool by the American military. The US Army, Navy, and Air Force all field esports teams comprised of active and reserve personnel who stream on Twitch and chat with young viewers about life, video games, and the opportunities afforded by military service.
“Esports is just an avenue to start a conversation,” Major-General Frank Muth, head of the army’s recruiting command, told ThinkTech Hawaii recently. “We go out there and we have a shared passion for esports ... and it naturally devolves into a conversation, ‘What do you do?’, ‘I’m in the army.’”
“THIS PROMOTION DID NOT COMPLY WITH OUR TERMS, AND WE HAVE REQUIRED THEM TO REMOVE IT.”
This outreach included automated links dropped into the army’s stream chat that told viewers they could win an Xbox Elite Series 2 controller in a “giveaway.” But when anyone clicked the link, says The Nation, they were directed to “a recruiting form with no additional mention of a contest, odds, total number of winners, or when a drawing will occur.”
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better than the last few BF entries too
