UMG are right
We've seen Drake putting all his money on huge rollouts and promotion for his diss tracks (meanwhile, Kendrick had no promotion at all)...dude was paying streamers, having ig memes, twitter bots, ... only to get demolished in a way we have never seen before.
We saw the entire world sing kendrick records, while not giving a fukk about drake songs. I haven't seen anybody bump drake disses irl, not completely. Only saw one dude start a song and cuting that shyt off cuz it was wack.
On the other hand, I saw people in countries that don't even have the internet dance to kendrick records
you can't force people to listen to a song. Drake proved that this year.