Tyler Perry To Take Control Of BET (Developing)

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thestreamr.com

EXCLUSIVE: Tyler Perry To Take Control Of BET (Developing) | The Streamr

Tyler Perry, known for his "Madea" character and a slew of Netflix movies, is taking control of Black Entertainment Television.
thestreamr.com thestreamr.com

Tyler Perry (Madea, Gone Girl), founder and CEO of Tyler Perry Studios, will take control of BET, The Streamr has learned. The deal comes as a relief to Paramount Global, who I have learned is “hemorrhaging money”, according to a source, to the tune of more than $400 million. For reference, Perry’s net worth was recently stated by Forbes as $1 billion


This new deal, valued at an undisclosed amount, will give Perry, a veteran champion of content aimed at the African American demographic, control BET Media Group, which also owns VH1.

TYLER PERRY, BET, AND STREAMING
BET+, the streaming service for the cable channel, is a joint venture between Paramount Streaming and Tyler Perry Studios. Launched in 2019, the service established a 4 year relationship between Paramount and Perry.

CEO of Paramount Global, Bob Bakish, previously explored a sale of a majority stake in the company. CNBC reported that insiders at Paramount believed selling to a group of wealthy black investors could “unlock opportunities and value”.

From Perry’s side, he previously expressed interest in the acquisition in March 2023, stating to ETOnline:

“Rumor? No, it’s not a rumor, I’ve been there for four years now and had tremendous success. I wasn’t expecting this to happen, so, yes – if that is possible, I’m very, very interested in taking as much of it… If it’s possible, I’m gonna take as much of it as I can.”

Reps for BET Media Group and Perry did not respond to our multiple requests for comment at the time of publication.

[UPDATE: REPS FOR BET DECLINED TO COMMENT ON THE STORY AND REPS FOR PERRY HAVE RESPONDED; WE WILL UPDATE WITH FURTHER DETAILS]
 
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Piff Perkins

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I called it lmao.

It's gonna be a bunch of trash content aimed at one of the most lucrative markets for trash content: black women and gay black men. That's where most black content is catering to, and where you get the most exposure (social media, viral moments, etc all driven by those demographics).

Then eventually you sell that part of the app to someone else and make bank. Apple, Max/Warner, etc.
 
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Piff Perkins said:
I called it lmao.

It's gonna be a bunch of trash content aimed at one of the most lucrative markets for trash content: black women and gay black men. That's where most black content is catering to, and where you get the most exposure (social media, viral moments, etc all driven by those demographics).

Then eventually you sell that part of the app to someone else and make bank. Apple, Max/Warner, etc.
Click to expand...
This sounds so WILD when you read it out loud. :mjlol:
 
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