A title changing hands every 2-3 months is gonna get tiring real fast and will only lead to more mark complaining.
Here's the thing;
Mid card title feuds are to showcase up and coming talent, not give guys 2 year runs and main title booking (Gunther).
That just means the actual main title is going to have to change hands 2-3 times every 52 weeks.
That's not a crazy ask--shyt was done during the Attitude Era just fine. I think Austin only has one 100+ day reign and it was because he was a heel aligned with Mr McMahon. Most of his reigns were like 3 straight months then he drops it.
That's why Cody's run feels stale. HHH is saving all his big feuds for Wrestlemania season. Just put the belt on him during Survivor Series season over the next few years.
What were are getting are guys at the top of card fighter over bracelets and even dude out right denying title fights.
Sami should get a World Title reign for a short time next year. LA Knight should have a short reign next year.