It's not complicated. People have the option to use their names in WWE or not, some do and some don't. Those that do keep their names & gimmicks, those that don't get a similar sounding name WWE can trademark (Iyo Sky). Then there's Ricochet outside both cases
Each wrestler has a different merch split, closer to the top of the card you are the more your split is. Wrestlers can do things like livestream & keep the money bc that's extra eyes that hopefully go towards the product. You're not gonna set up your own t shirt booth and do outside shyt not sanctioned & doesn't help the whole, that's standard across the entertainment industry. How much money did Robert Downey Jr & Gal Gadot make off their t shirt & lemonade stand & random autograph signings, they can't do that even with their real names. Nobody cares about "RDJ" or "Gal" even when they sign RDJ/Gal it's the character everybody sees them as, that's whose signing the autograph. Same thing applies
Jacob's trademarked because he's ok with it. Look up "John Cena" or "Randy Orton" in the trademark database & they're trademarked too. People don't need to know why, or what Jacob, Cena, Orton get in return. I'm sure it's not nothing.
Each wrestler has a different merch split, closer to the top of the card you are the more your split is. Wrestlers can do things like livestream & keep the money bc that's extra eyes that hopefully go towards the product. You're not gonna set up your own t shirt booth and do outside shyt not sanctioned & doesn't help the whole, that's standard across the entertainment industry. How much money did Robert Downey Jr & Gal Gadot make off their t shirt & lemonade stand & random autograph signings, they can't do that even with their real names. Nobody cares about "RDJ" or "Gal" even when they sign RDJ/Gal it's the character everybody sees them as, that's whose signing the autograph. Same thing applies
Jacob's trademarked because he's ok with it. Look up "John Cena" or "Randy Orton" in the trademark database & they're trademarked too. People don't need to know why, or what Jacob, Cena, Orton get in return. I'm sure it's not nothing.