WWE changes logos way more than most companies especially at that size, probably because they want to appeal to younger people and think copying trends at that time helps
2012-13 is when minimalism took over the mainstream so those drafts make sense for that time but most companies that rebranded in the same timeframe ended up with bad identities that they're changing, Burberry just changed up last year
But that just goes to show wrestling shouldn't be commercial looking. That San Juan set looked better than what they use each week without that bytch ass robot. And imagine the money saved Vince could buy all kinds of pussies