That's the thing though, AEW are victims of their own success. With success comes growth and exposure, your fanbase clamors for more content and so do your business partners if you want continued growth. They've already seen greater gains in less time than pretty much any other promotion in history so you have to take what comes with that.Here's the thing with Dub and the issues with 12 PPVs a year...
The reason why WWE and even WCW done it was due to the one thing Tony Khan is allergic to...storylines.
You expect casuals and regular wrestling fans to sit through a wrasslin wrestling superfight spectacle without no rhyme or reason in the Western part of the world that focuses on storyline and angles ?
You can't book to the Western crowd puro type of matches, because it goes on deaf ears and eyes. What made the Dub PPVs and Dynamite events special was that it legit felt like a coming attraction, due to the lack of being overbloated.
And you had the big 4 for the Dub.
- Fyter Fest was good for fukkery
- Fight for the Fallen was charity and fukkery combined
- Winter is Coming had a crazy debut (STINK!)
- Blood and Gutz (Wargames fukkery)
Now its just shyt throwing together without no endgame or buildup, outside of having to look at numerous clips, videos, comic books, and other forms of bullshyt just to catch what the hell is happening in the world of AEW.
Even CHIKARA was easy to follow and that lore is batshyt insane.
It takes strong leadership to hold to the formula that brought you that success or to manage that growth in a way that doesn't cause you to lose the soul of your product. We're going to see which way this goes.