There are numerous stories about the incompetency and dysfunction that plagued WCW, at one time the world’s leading wrestling organization. However, this tidbit from The Death of WCW may take the biscuit for stupidity.
Talking about the financial mess in the WCW in 2000 (due to bad business decisions and a poor on-screen product, the company had lost tens of millions the previous year and was sinking fast), Bryan Alvarez explains that Bill Busch, the guy then in charge of getting the WCW back on track, came up with an idea: they would stop flying in every single wrestler on the roster for shows, and only fly in the wrestlers they intended to use.
Yes, it sounds incredible, but it’s true. Believe it or not, up until that point they were literally buying airline tickets for the entire roster of 160 or so performers, but only using 20 or 30 of them during a show.
It’s mind-boggling to think of the hundreds of thousands of dollars the WCW threw away over the years flying in over two-thirds of its roster when they simply weren't needed at all.
In 1999, as he was overseeing the increasingly disastrous WCW, Eric Bischoff had a bright idea to turn the ship around: Rapper Master P.
Indeed, as detailed in The Death of WCW, Eric was so eager to acquire his services that he paid the rapper (who made it clear he had no interest whatsoever in wrestling) over $200,000 per appearance. In one month he managed to make $1 million for not doing very much at all. Think that's crazy?
They also signed his friend, Swoll, a talentless bodybuilder, to a $400,000 a year contract. Swoll ended up having precisely three matches in the WCW the entire time he was there.
In more outrageous spending later that year, famous American rock group KISS received a whopping $500,000 to perform songs on the Aug. 23 Nitro. To make matters worse, this segment bombed in the ratings, scoring only a 2.25 ratings quarter (one the lowest-rated segments on the show).
For the record, Eric Bischoff, defending himself against the accusations that he had thoughtlessly splashed around money in his book, Controversy Creates Cash, claimed he had "only" spent $250,000 on getting KISS to perform. Yes, that's much better, Eric.
Did WCW learn from this? No. The Death of WCW also mentions that the promoter spent $25,000 in 2000 on bringing in soul singer James Brown for a one-off appearance in a comedy angle with Ernest Miller. That didn’t make one bit of difference in the ratings, either.