Despite previous reports that claimed the USA Network asked for more of the McMahon family on television, that is not the case. In the past, the cable network has requested more of a McMahon family presence during RAW to help ratings, but this particular time is not one of them.
The reason for the return of the McMahon's to television is the fact that the current power struggle storyline between them and Triple H is the lead storyline heading into next year's WrestleMania XXX event in New Orleans. The McMahon family presence on television currently is the beginning of a slow-build to that main angle.