They still don’t get it, maybe never will.
Microsoft really don't get it.
MS had a real chance to build a much larger mindshare and software brands in the 360/PS3 era
Sony was at peak arrogance and MS quickly humbled them
The PS3 and the whole price fiasco nearly put Sony under
Idk what they were thinking
Instead of building on the cool new IPs they introduced like Gears, Mass Effect, Crackdown, etc. their software game went to shyt
There should be a large amount of AAA Xbox exclusives going head to head w/ Sony's large amount of exclusives
After all this time MS should have built up a healthy amount of exclusive studios and new IPs that the public cares about that are comparable to Sony in terms of quantity
Everyone should win
But MS presenting Craig and having most of their exclusives (which also come out on PC same day) releasing in 2022-202x shows they really don't have a clue