@gangreen
or someone else made a thread this morning during the wipe out period about buying stuff on his debit card and then seeing ads on it on the coli.
Just felt like it was important to re-post these 2 articles here on how your purchase habits are being used to gather information about you:
http://www.forbes.com/sites/kashmir...teen-girl-was-pregnant-before-her-father-did/
and
http://online.wsj.com/article/SB10001424052970204002304576627030651339352.html
sounds like this was implemented exactly.
Use paper when possible?
or someone else made a thread this morning during the wipe out period about buying stuff on his debit card and then seeing ads on it on the coli.
Just felt like it was important to re-post these 2 articles here on how your purchase habits are being used to gather information about you:
http://www.forbes.com/sites/kashmir...teen-girl-was-pregnant-before-her-father-did/
Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant and loyal buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole before Target freaked out and cut off all communications about the clues to a customers impending bundle of joy. Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything theyve bought and any demographic information Target has collected from them or bought from other sources.
and
http://online.wsj.com/article/SB10001424052970204002304576627030651339352.html
The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online.
Their plans, if implemented, would represent not only a technological feattying people's Internet lives with shopping activitiesbut also an erosion of the idea of anonymity on the Web. It's an effort by the two companies to profit by selling access to the insights they gather about people with every credit-card transaction.
The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a weight-loss ad to a person who just swiped their card at a fast-food chainthen track whether that person bought the advertised products. Currently, Web ads generally are based on a person's online behavior but not information tied to his or her identity or activities in the brick-and-mortar world.
sounds like this was implemented exactly.
Use paper when possible?
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