Liverpool's owners and Ian Ayre's tactics have backfired.
They were hopeful of signing Clint Dempsey on a permanent deal from Fulham and Daniel Sturridge on a loan deal from Chelsea. Interest in Theo Walcott ended two days ago.
They contacted Chelsea regarding taking Sturridge on loan and continued discussions with the club, depending on Loic Remy's move to Chelsea.
They allowed Andy Carroll to join West Ham on loan - for a worse deal than was previously offered to them, having rejected it - in the hope they could sign Sturridge today. However, Chelsea were unable to complete the deal for Remy earlier today which has meant they've rejected Sturridge moving late on in the window.
Liverpool then went in for Clint Dempsey once again in the hope they could sign the American. However, the club's earlier attempts in the transfer window to sign Dempsey has meant Fulham are unwilling to sell to Liverpool for a lower price.
As it stands, Liverpool will have to pay an excessive amount for Dempsey or be faced with having two main strikers at the club till January.
Ian Ayre has taken a massive gamble by selling Andy Carroll hoping Chelsea could complete a deal for Remy in time which has backfired massively on the club.