“We could charge more than £104. “Let’s say we charged £300. We’d get £2m more in income but what’s £2m to us? In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk. Football has got to be for everybody. That’s the biggest difference between us and England.”
— Uli Hoeneß, Bayern Munich president, discussing the club’s affordable ticket pricing plan - 120 Euros for a terrace season ticket. One third (12,500) of the club’s season tickets are at this price.