All of this is pretty accurate except for one thing you are all forgetting the obvious BUT probably ignored it the whole time because you may not follow him like that. Mike is a fukking gamer. Who is Caffeine still trying to compete with? Twitch. What did Twitch have over there mainly before everyone went over to stream all kinds of content? Gamers. So check this out: Mike goes live about battle rap...gets a few people to talk to him on his schedule, right? He posts about going live and gaming...may get a few likes and retweets on Twitter. I've seen it happen about 3 times already and noticed the pattern.
Now the push for him? It was probably the most obvious when he went live and after the battle then started talking about Ryda and the situation with Ashley. If you went on the page that day of Caffeine, you saw Mike there first come up. I'm not sure you had to follow him or not to see, but that shyt was right there in your face. My thing is...Caffeine would really advertise a response like that on their front page? Hmmmmmm. The push is real.
Youre definitely on to something. Hell Danny Myers, Surf and Daylyt are heavy gamers too. nikkas is nerds out here.