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The fertility crisis is here and it will permanently alter the economy | CNN Business
The world isn’t having enough babies and that demographic shock will reshape the largest economies in the next decade.
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The world needs more babies.
Falling fertility rates have long been a concern for economists worried that aging societies could diminish the labor force, further exacerbate inflation, upend the consumer culture upon which mature economies depend and overwhelm government programs meant to care for aging populations.
Those changes are now upon us. A new study by the Organisation for Economic Co-operation and Development (OECD) says that declining birth rates will permanently alter the demographic makeup of the world’s largest economies over the next decade.
What’s happening: If forecasts hold up, 2064 will be the first year in modern history where the global death rate surpasses the birth rate.
But the world’s largest economies are already there: The total fertility rate among the OECD’s 38 member countries dropped to just 1.5 children per woman in 2022 from 3.3 children in 1960. That’s well below the “replacement level” of 2.1 children per woman needed to keep populations constant.
That means the supply of workers in many countries is quickly diminishing.
In the 1960s, there were six people of working age for every retired person, according to the World Economic Forum. Today, the ratio is closer to three-to-one. By 2035, it’s expected to be two-to-one.
Top executives at publicly traded US companies mentioned labor shortages nearly 7,000 times in earnings calls over the last decade, according to an analysis by the Federal Reserve Bank of St. Louis last week.
“A reduction in the share of workers can lead to labor shortages, which may raise the bargaining power of employees and lift wages — all of which is ultimately inflationary,” Simona Paravani-Mellinghoff, managing director at BlackRock, wrote in an analysis last year.
And while net immigration has helped offset demographic problems facing rich countries in the past, the shrinking population is now a global phenomenon. “This is critical because it implies advanced economies may start to struggle to ‘import’ labour from such places either via migration or sourcing goods,” wrote Paravani-Mellinghoff.
By 2100, only six countries are expected to be having enough children to keep their populations stable: Africa’s Chad, Niger and Somalia, the Pacific islands of Samoa and Tonga, and Tajikistan, according to research published by the Lancet, a medical journal.
BlackRock’s expert advises her clients to invest in inflation-linked bonds, as well as inflation-hedging commodities like energy, industrial metals and agriculture and livestock.
What it means: CEOs and politicians are already preparing for the baby bust.
Elon Musk, father of 12 children, has remarked that falling birthrates will lead to “a civilization that ends not with a bang but a whimper, in adult diapers.”
While his words are incendiary, they’re not entirely wrong.
P&G and Kimberly-Clark, which together make up more than half of the US diaper market, have seen baby diaper sales decline over the past few years. But adult diapers sales, they say, are a bright spot in their portfolios.
Other companies are also pivoting toward an older demo.
Nestlé’s chief executive, Mark Schneider, recently said he’s shifted the company’s priorities from producing infant formula to serving the nutritional needs of people over the age of 50.
Overstretched governments: French President Emmanuel Macron in January announced a plan for “demographic rearmament” in his country through fertility testing and more parental leave. Former President Donald Trump also recently promised that, if elected, he would support “baby bonuses for a new baby boom” in the United States.
The Centers for Disease Control (CDC) reported that the US birth rate in 2023 fell to a record low, reversing a small uptick seen during the Covid-19 pandemic. The Congressional Budget Office (CBO) is also predicting that deaths will outnumber births just over 15 years from now.
Those findings underpin the agency’s economic forecast and budget projections, said Molly Dahl, a senior advisor at the CBO.
“What you’re seeing is increased spending on programs like Medicare and Social Security as the baby boomers are aging into those programs. And then of course, fewer workers relative to the number of people who are receiving Social Security and Medicare benefits,” said Dahl.
Social Security payments still provide about 90% of income for more than a quarter of older adults in the United States, according to Social Security Agency surveys.